Influencer Marketing Is Implemented with the Intent To

question 97

Multiple Choice

Influencer marketing is implemented with the intent to:

• A)target an undifferentiated market.
• B)increase brand equity.
• C)increase social network use.
• D)target lead users who will then influence others to utilize the product.
• E)target brand loyal customers who continue with a brand to avoid taking risks.

---

Definitions:

Liabilities

Financial obligations or debts owed by a business to external parties or creditors.

Owner's Capital

The amount of money and other assets invested into a business by its owner or owners.

Owner's Drawings

Money removed by a sole proprietorship or partnership owner from the company for their private use.

Revenue

Revenue is the income generated from normal business operations and includes discounts and deductions for returned merchandise.