Examlex
Hermann Ebbinghaus:
Online Gatekeepers
Entities or individuals who control access to information on the internet, potentially influencing what content reaches users.
Influencers
Individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Brand's Credibility
involves the trust and reliability consumers place in a brand based on its history, quality of products, and its public statements and actions.
Measure
A method or tool used to quantify or assess the characteristics or performance of something.
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