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Ivan conditioned his pet bloodhound, Watson, to drool every time the doorbell rang. After a few weeks, he got tired of mopping up the puddle of drool by his front door, so he repeatedly rang the doorbell without pairing the sound with food. Eventually, the process of _____ occurred, and Watson stopped drooling every time the doorbell rang.
High-End Retailers
Retail outlets that focus on selling premium products and services, often associated with luxury or top-quality items.
Architecture
The art and science of designing and constructing buildings and other physical structures, focusing on aesthetics, functionality, and the spatial experience.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Pricing
The process of determining the value that will be charged for goods or services.
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