What Must a Brand Do in Order to Make Quantitative

question 1

Multiple Choice

What must a brand do in order to make quantitative social media metrics useful?

• A) It must identify the type of measurement to be used.
• B) It must tie each metric to a specific marketing goal.
• C) It must assign a marketer to track the metric.
• D) It needs to have its benchmarks in place.
• E) It needs to tie each metric to a financial value.

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Definitions:

Openly

In a manner that is not secretive or hidden; conducting actions in a visible and public way, often implying transparency or honesty.

Continuously

Occurring without interruption or cessation; ongoing.

Adverse

Unfavorable or harmful conditions or circumstances that can negatively affect or pose challenges to individuals or entities.

Necessity

A term that can refer to a state of being required or indispensable, or, in legal terms, a defense that asserts an act was done out of a need to prevent a greater harm.