Suppliers Are Powerful When

question 114

Multiple Choice

Suppliers are powerful when:

• A) satisfactory substitutes are available.
• B) they sell a commodity product.
• C) they offer a credible threat of forward integration.
• D) they are in a highly fragmented industry.

Identify and differentiate between the sources of new-product ideas.

Understand the role of technical feasibility and innovation in product development.

Recognize the importance of customer experience management in new-product development.

Identify types of designs and innovations by specific companies and their impact.

---

Definitions:

Sulci

The grooves on the surface of the cerebrum.

Gray matter

The dark-colored regions of the brain and spinal cord consisting mainly of neuronal cell bodies and dendrites, involved in processing and integrating information.

Corpus callosum

A broad band of nerve fibers joining the two hemispheres of the brain, facilitating communication between them.

Cerebral hemispheres

The two halves of the brain's cerebrum, responsible for integrating sensory information and coordinating brain functions.