Communication Between Those Who Are Unlike Culturally and Have Different

question 1

Multiple Choice

Communication between those who are unlike culturally and have different views of the world is known as __________.

• A) competent communication
• B) cultural communication
• C) ethnocentric communication
• D) intercultural communication

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Definitions:

Geocentric View

An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.

Transnational Strategy

A strategy that seeks efficiencies of global operations with attention to local markets.

Mutual Benefit

A situation or agreement where all parties involved gain advantages or profits.

Related Diversification

A business growth strategy in which a company expands its operations into areas that are similar to its existing lines of business.