Harley-Davidson's Creation of Harley Owners Groups on the Company's Website

question 46

Multiple Choice

Harley-Davidson's creation of Harley Owners Groups on the company's website is an example of what type of customer relationship initiative?

• A) Product customization
• B) Engaging customers using social media
• C) Building customer communities
• D) Customer loyalty program

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Definitions:

Aggregate-Demand Curve

An illustrative chart that demonstrates how the general price level within the economy correlates with the total demand for goods and services at that level.

Short Run

A time period in economics during which at least one input is fixed, typically considered to be within a few months to a year.

Aggregate Supply

The total supply of goods and services that firms in an economy are willing and able to sell at different price levels.

Short-Run

A period during which at least one input, such as plant size or capital, is fixed, allowing only some production variables to be adjusted.