Customer Relationship Initiatives for a Firm's Best Customers Should Focus

question 101

Multiple Choice

Customer relationship initiatives for a firm's best customers should focus on?

• A) Maintaining and cultivating the existing relationship
• B) Attempting to increase sales of additional goods and services to these customers
• C) Both maintaining and cultivating the existing relationship and attempting to increase sales of additional goods and services to these customers
• D) Severing ties with the customers