Examlex
Which customer service strategy element is achieved when customer service meets or exceeds customer expectations?
Horizontal Merger
Merger that joins firms in the same industry for the purpose of diversification, increasing customer bases, cutting costs, or expanding product lines.
Vertical Merger
Merger that combines firms operating at different levels in the production and marketing process.
Joint Venture
A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or other business activity.
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