Casinos Reward Card Game and Slot Players Based on the Amount

question 39

Multiple Choice

Casinos reward card game and slot players based on the amount of money that a player spends. This system is what type of customer relationship program initiative?

• A) Product customization
• B) Engaging customers using social media
• C) Product placement program
• D) Customer loyalty program

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Definitions:

Preconscious

Mental activities and information not currently in conscious awareness but that can be easily recalled or accessed.

Collective Unconscious

A concept in psychology introduced by Carl Jung, referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.

Material

The substance or substances out of which a thing is or can be made.

Ego Ideal

Part of the psyche that consists of the ideal self or the standard by which one measures oneself against, often a driver for striving and self-improvement.