TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 40

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the lowest level of significance at which the null hypothesis can be rejected is ________.

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Definitions:

Winnings

The amount of money or prizes won in a game, lottery, or other competition.

Education

Education is the systematic process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various forms such as teaching, training, storytelling, discussion, and directed research.

Years

A term referring to the span of time equivalent to 365 days or 12 months, typically used in the context of age, experience, or historical periods.

Y-Intercept

The point where a line or curve intersects the y-axis of a coordinate system.