TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 5

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the value of the probability of committing a Type II error β is 0.95.

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Definitions:

Net Operating Income

The profit generated from a company's operational activities, excluding expenses and revenues that are not related to the core business operations.

Percentage Change

A mathematical calculation that indicates the degree of change over time, representing the difference between an old and new value as a percentage of the old value.

Traceable Fixed Expense

A fixed cost that can be directly linked to a specific segment of a business and would disappear if the segment did not exist.

Net Operating Income

The profit generated from a company's normal business operations, excluding income from investments and other secondary sources.