TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 5

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the value of the probability of committing a Type II error β is 0.95.

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Definitions:

Supply Chain Information System

A type of information system that supports the planning and management of supply chain activities.

Monitor Supply Chain

The process of overseeing and managing the flow of goods, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.

Corrective Actions

Steps taken to eliminate causes of existing nonconformities or undesirable situations to prevent recurrence.

Technological Capabilities

The skills, knowledge, tools, and processes that an organization possesses, which enable it to leverage technology effectively for competitive advantage.