TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 30

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the mean square for error is ________.

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Definitions:

Deliverable State

A condition or state in which a project, product, or service has met all its requirements and specifications and is ready to be delivered to the client or customer.

Title

The legal right to own, use, or dispose of property, or a formal designation for a book, composition, or other artistic work.

Title

A legal term referring to a person's legal rights to own, use, and dispose of property or assets; also, the document or deed proving such rights.

Agreement

A mutual understanding or contract between parties outlining the terms and conditions of a relationship or deal.