TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 40

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the lowest level of significance at which the null hypothesis can be rejected is ________.

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Definitions:

Sensorimotor

The first stage of Jean Piaget's theory of cognitive development, where infants explore the world and learn about it through their senses and motor activities.

Preoperational

A stage in Jean Piaget's theory of cognitive development, typically from ages 2 to 7, where children begin to engage in symbolic play and struggle with logic and taking the perspective of others.

Post-Conventional

A stage in moral development where individuals recognize universal ethical principles and prioritize them over laws and rules.

Idealistic Approach

An approach that emphasizes high standards and principles, often with a focus on what is perfect or desirable over what is realistic.