TABLE 12-17 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 38

Short Answer

TABLE 12-17
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group. He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group. The data are given below. Use this to test the appropriate hypotheses with the Wilcoxon rank sum test with a level of significance of 0.05.
-Referring to Table 12-17, the rank given to the last observation in the "scratch-and-sniff" group is ________.

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Definitions:

Observational Studies

Research methods where subjects are observed in their natural environment without any manipulation by the researcher, used to collect data on behaviors, outcomes, or phenomena.

Laboratory Experiments

Controlled tests conducted in a structured and isolated environment to investigate hypotheses by manipulating variables.

External Variables

Factors outside the individual that can influence their behavior or the outcome of a situation, including environmental, social, or economic conditions.

Independent Variables

Factors in an experiment that are deliberately changed or manipulated to investigate their effects on dependent variables.