Which of the Following Is NOT a Key Question That

question 84

Multiple Choice

Which of the following is NOT a key question that can reveal internal strengths and weaknesses of the marketing department?

• A) Does the firm have an effective sales organization?
• B) Is our product quality good?
• C) Are markets segmented effectively?
• D) Are the firm's products and services priced appropriately?
• E) Does the firm have good liquidity?

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