List Some Guidelines for When Market Development Would Be a Particularly

question 33

Essay

List some guidelines for when market development would be a particularly good strategy to pursue.

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Definitions:

Unique Factor

A distinct element or characteristic that differentiates one object, situation, or individual from others.

Subjective Norms

Beliefs about whether important people approve or disapprove of a certain behavior, which can influence an individual's intention to engage in that behavior.

Transtheoretical Model

A theory of behavioral change that assesses an individual's readiness to act on a new healthier behavior, through stages like precontemplation, contemplation, preparation, action, and maintenance.

James Prochaska

A psychologist best known for his role in developing the Transtheoretical Model of behavior change.