Perhaps the Most Dramatic New Market Segmentation Strategy Is the

question 31

Multiple Choice

Perhaps the most dramatic new market segmentation strategy is the

• A) targeting of regional tastes.
• B) focusing on universal product.
• C) preference of international over domestic sales.
• D) treatment of industrial markets.
• E) none of the above

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Definitions:

Discontinue

To discontinue means to stop producing, selling, or providing a product or service, often permanently.

Activity-Based Costing

A costing methodology that assigns costs to products or services based on the resources they consume.

Traditional Systems

often refer to conventional or established procedures, techniques, or technologies that have been used over time, typically before newer alternatives.

Contribution Margin

The amount remaining from sales revenue after variable expenses are deducted, indicating the ability to cover fixed costs.