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Although There Are Many Marketing Variables That Impact the Success

question 83

Essay

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.


Definitions:

Pure Competition

Occurs when different companies sell commodity products that consumers perceive as substitutable; price usually is set according to the laws of supply and demand.

Oligopolistic Competition

Occurs when only a few firms dominate a market.

Commercial Airline Travel

The aspect of aviation that involves operating aircraft for hire to transport passengers or cargo on scheduled or charter services.

Electrical Service

Maintenance, repair, and installation services provided for electrical systems and components in buildings and infrastructure.

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