According to Vargo and Lusch's Service-Dominant Logic, Customers for Services

question 37

Multiple Choice

According to Vargo and Lusch's service-dominant logic, customers for services are co-creators of value.Which statement best expresses what this means?

• A)Value is delivered only when customers engage or participate during service production and consumption.
• B)Service providers handle service production and delivery, but customers consume the service.
• C)Customers today tend to be artistic and creative in how they approach services.
• D)Customers expect services delivery to include many creatively designed tangible features.
• E)Customers must create their own services, rather than paying others to deliver the services to them.

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Definitions:

Business Competition

The rivalry among companies for market share and profitability, driven by the quest for innovation, quality, and customer satisfaction.

Moral Principles

Fundamental beliefs regarding what is right and wrong that guide individuals' behaviors and decisions.

Ethics

The moral principles that govern a person's behavior or the conducting of an activity.

Conduct

The manner in which an individual or organization behaves, often guided by moral, ethical, or legal standards.