Lovelock (2015) Suggests Service Processes Can Be Classified Based on Which

question 57

Multiple Choice

Lovelock (2015) suggests service processes can be classified based on which of the following?

• A)Whether the activity is directed at people or their possessions
• B)Whether the activity is tangible or intangible
• C)Whether the individual involved is part of the target segment
• D)b and c
• E)a and b

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Definitions:

Fungiform Papillae

Small, mushroom-shaped structures on the tongue, containing taste buds responsible for the perception of taste.

Filiform Papillae

Filiform papillae are small, conical bumps on the surface of the tongue that lack taste buds and help in the mechanical movement of food.

Circumvallate Papillae

Large, dome-shaped taste buds located at the back of the tongue, responsible for the sensation of bitterness.

Bowman's Glands

Glands located in the olfactory region of the nasal cavity that produce mucus to moisten the olfactory epithelium and dissolve odor molecules.