Why Might an Organisation Use a Positioning Map

question 22

Multiple Choice

Why might an organisation use a positioning map?

• A)To see how many competitors are in the market
• B)To see whether they have a competitive advantage over the competition
• C)To discover the dimensions which are most important to customers
• D)To discover the levels of customer satisfaction relative to the competition
• E)To discover what position new entrants might move into in the market

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Definitions:

Employee Productivity

A measure of an employee's output or efficiency within a specific period of time, often evaluated to gauge performance and effectiveness.

Dexterity

Dexterity refers to the skill and grace in physical movement, especially the hands, and the ability to perform tasks requiring a high level of manual coordination.

Standard Deviation

A tool for measuring how far apart or closely grouped a set of numerical entries are.

Model Appropriate

The suitability of a statistical model in accurately representing the data and addressing the research question.