For a Business-To-Business Marketer Defining Segments, All of the Following

question 48

Multiple Choice

For a business-to-business marketer defining segments, all of the following variables are likely to be appropriate except:

• A)industry types
• B)anticipated purchasing volume
• C)the potential for alliances
• D)customers' ages
• E)profitability or potential yield

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Definitions:

Semi-Annual Dividend

A payment made to shareholders that is distributed twice a year from a company's earnings.

Total Return

The overall gain or loss on an investment over a specified time period, including interest, dividends, and capital gains.

Capital Gain Yield

The rate of return on an investment based on the increase in its market value over the original purchase price, excluding dividends or interest.

Income Yield

The income return on an investment, typically expressed as a percentage of the investment’s cost or current market value.