A Typical Positioning Map Compares Services or Service Providers Based

question 47

Multiple Choice

A typical positioning map compares services or service providers based on perceptions of _____________.

• A)one attribute
• B)two attributes
• C)three to five attributes
• D)ten or more attributes
• E)all service attributes that customers value

---

Definitions:

Activity-Based Costing

A costing methodology that assigns overhead and indirect costs to specific activities, thereby providing more accurate product costing and profitability analysis.

Product Margins

The difference between the selling price of a product and its production or acquisition costs, indicating profitability.

Machine-Hours

A unit of measurement representing the operating time of a machine, used in the calculation of manufacturing costs and machinery utilization.

Activity-Based Costing

A pricing approach that allocates overhead and indirect expenses to corresponding products and services according to their engagement in activities.