In Developing a Successful Positioning Strategy, Developing a 'Distinctive' Product

question 50

Multiple Choice

In developing a successful positioning strategy, developing a 'distinctive' product can allow competition with established brands.Which of the following organisations most exemplifies this concept?

• A)Mandarin Oriental Hotel Group
• B)David Jones
• C)Myers
• D)Alex Gow Funerals
• E)Woolworths

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Definitions:

Test of Relevance

A criterion used to determine the significance or applicability of information to a particular context or argument.

Religious Ideologies

Systems of beliefs that are based on or connected to religion, often dictating moral behavior and worldviews.

Political Ideologies

Systems of beliefs or principles that influence or dictate how societies should be organized and governed, often defining positions on individual liberty, social equity, and the role of government.

Self-Evident

A statement or fact that is considered to be true and accepted without need for proof or further explanation.