In Developing a Successful Positioning Strategy, Developing a 'Distinctive' Product

question 50

Multiple Choice

In developing a successful positioning strategy, developing a 'distinctive' product can allow competition with established brands.Which of the following organisations most exemplifies this concept?

• A)Mandarin Oriental Hotel Group
• B)David Jones
• C)Myers
• D)Alex Gow Funerals
• E)Woolworths

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Definitions:

Stubborn

Showing dogged determination not to change one's attitude or position on something, especially in spite of good arguments or reasons to do so.

Production Code Administration

The organization responsible for enforcing Hollywood's moral guidelines for films, known as the Hays Code, from the 1930s to the 1960s.

Self-censorship

The act of censoring one's own work or expression, often due to fear of backlash, controversy, or legal issues.

Hollywood Golden Age

A period, roughly from the late 1920s to the early 1960s, seen as the high point of American cinema, characterized by the dominance of the studio system and a roster of iconic actors and directors.