A Positioning Statement Can Be Developed That Enables a Service

question 29

Multiple Choice

A positioning statement can be developed that enables a service organisation to define its ideal place in the market by answering the following questions except:

• A)where in the market should we compete?
• B)who are our target markets?
• C)what is our service product or concept?
• D)what do we want our service product to become?
• E)how are we positioned in the market?

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Definitions:

Reinforcer

A stimulus or event that increases the likelihood of the repetition of the behavior that precedes it.

Intermittently Reinforced

A conditioning schedule where only some of the responses made are followed by reinforcement, known to produce behavior that is more resistant to extinction than continuous reinforcement.

Parents

The caregivers of offspring in their own species; in humans, typically refers to a child's biological or adoptive mother and father.

Extinction

in psychology, refers to the gradual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.