The Research Involved in Developing a Positioning Strategy Can Help

question 18

Multiple Choice

The research involved in developing a positioning strategy can help a company to answer which of the following questions?

• A)Which customers do we currently serve?
• B)How do the benefits of our current services compare to competitors?
• C)Do we have any compelling differences from competitive offerings?
• D)What do our customers expect from us?
• E)All of the above

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Definitions:

Consumer Surplus

Consumer surplus refers to the difference between what consumers are willing to pay for a good or service and what they actually pay.

Producer Surplus

The difference between what producers are willing to accept for a product versus what they actually receive, usually seen as a measure of producer welfare.

Export Sector

The part of a country's economy that is involved in producing goods and services for sale in foreign markets.

Comparative Advantage

The ability of an individual or group to produce a good or service at a lower opportunity cost than others, leading to potential trade benefits.