For a Business-To-Business Marketer Defining Segments, All of the Following

question 48

Multiple Choice

For a business-to-business marketer defining segments, all of the following variables are likely to be appropriate except:

• A)industry types
• B)anticipated purchasing volume
• C)the potential for alliances
• D)customers' ages
• E)profitability or potential yield

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Definitions:

Providers

Entities or individuals that supply services or goods to others, often within a professional or commercial context.

Commodities

Economic goods or products before they are processed and/or given a brand name, such as grain, cotton, or raw minerals.

Fixed Unit Price Contract

A contract agreement where the payment is based on a specific price per unit of work completed.

Estimate Of Units

A quantification or approximation of the number of units needed or produced, used in planning and analysis processes.