Some Service Firms Require a Formal Membership Relationship with Customers

question 62

Multiple Choice

Some service firms require a formal membership relationship with customers so they can:

• A)gather as much information as possible for use by their other companies
• B)screen out consumers who don't meet basic enrolment criteria
• C)charge higher prices for the added membership benefits
• D)gather relevant information
• E)b and d

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Definitions:

Alternative Evaluation

The process consumers undertake to assess the benefits and drawbacks of different options before making a purchase decision.

Problem Recognition

The initial step in the consumer decision process where an individual realizes a difference between their current state and a desired state.

Ideal Situations

Circumstances or conditions perceived as the most favorable or perfect for achieving specific goals or outcomes.

Consumer Purchase Decision

The process that consumers go through in identifying and evaluating options before making a buying choice.