The Strategy of Surrounding the Core Product with Supplementary Value-Adding

question 5

Multiple Choice

The strategy of surrounding the core product with supplementary value-adding services is known in product marketing circles as the process of creating the:

• A)product
• B)service product
• C)supplementary product
• D)augmented product
• E)expected product

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Definitions:

Halo Effect

The tendency to let an overall impression of a person, brand, or product positively influence one's thoughts and feelings about their specific traits.

Underweight Information

Information that is given less significance or consideration than is warranted by its importance or relevance.

Guided Interview

A method of data collection in research or hiring processes where the interviewer follows a set list of questions but is free to explore topics that arise during the conversation.

Contrast Effect

A cognitive bias in which the evaluation of something is influenced by comparisons with other similar entities that differ in some aspects.