The ___________ of the Service to the Customer Sets a Ceiling

question 47

Multiple Choice

The ___________ of the service to the customer sets a ceiling to the price that may be charged.

• A)costs
• B)value
• C)competitors price
• D)elasticity
• E)price

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Definitions:

Personality

A mix of features and qualities that define an individual's specific character.

Reality Principle

A psychoanalytic concept where behavior is governed by the considerations of the external world, in contrast to the pleasure principle.

Ego

In psychoanalytic theory, the part of the psyche that mediates between the demands of the id, superego, and reality.

Id

In Freudian psychology, the part of the human psyche that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.