Which of the Following Questions Is NOT One of the Five

question 12

Multiple Choice

Which of the following questions is NOT one of the five Ws for planning marketing communications?

• A)Who is our target audience?
• B)What do we need to communicate and achieve?
• C)Why are we communicating this?
• D)Where should we communicate this?
• E)When do the communications need to take place?

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Definitions:

Inferior

Describing something of lower quality, value, or importance in comparison to another.

Selective Perception

The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.

Stereotype

A fixed, oversimplified image or idea of a particular type of person or thing.

Cognitive Boxes

Mental frameworks and categories that individuals use to organize and interpret information, influencing perceptions and decision-making.