Communications Originate from a Variety of Different Sources, Many of Which

question 72

Essay

Communications originate from a variety of different sources, many of which cannot be influenced by the firm's marketing department.How can the department encourage positive, rather than negative, responses to the firm's products?

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Definitions:

Message Output

The final form or content of a message that is communicated to the recipient.

Message Input

The information or data sent by a user or system to another as part of communication.

Ethnocentric Reactions

These are responses based on the belief that one's own ethnic group or culture is superior to others.

Other Cultures

Refers to the customs, beliefs, arts, institutions, and all other products of human work and thought characteristic of a community or population different from one's own.