The Use of Logos Such as Vietnam Airline's Golden Lotus

question 38

Multiple Choice

The use of logos such as Vietnam Airline's golden lotus is referred to in marketing terms as a:

• A)metaphor
• B)message
• C)concept
• D)context
• E)none of the above

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Definitions:

Selling Price

The amount of money that a seller asks for in exchange for a product or service.

Mark-up

The amount added to the cost price of goods to cover overhead and profit, resulting in the selling price.

Sweater

A knitted garment typically with long sleeves, worn over the upper body.

Overhead Expenses

General business expenses not directly attributable to a specific product or service, such as rent, utilities, and administration costs.