A Business Sends Consumers Advertisements by Text Message Based on Their

question 51

Multiple Choice

A business sends consumers advertisements by text message based on their location in shopping centres.What kind of marketing communication is this?

• A)Podcasting
• B)Mobile advertising
• C)Word of mouth
• D)Social networking
• E)Self-service

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Definitions:

Feudalism

A social and economic system in Europe during the Middle Ages characterized by a hierarchy of lords and vassals who control land use and provide protection in return for service or labor.

Postsecondary Education

Education that takes place after completing high school, including programs at colleges, universities, vocational schools, and technical institutions.

Family Income

The total monetary earnings received by all members of a household, encompassing wages, salaries, benefits, and other income sources.

Participant Observation

A qualitative research method in which the researcher closely observes a group or community while participating in its activities to better understand its dynamics.