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The use of metaphors that are tangible in nature helps to emphasise the similarities with their nearest competitors.
Q3: Key performance indicators (KPIs) are most commonly
Q13: Satisfied customers are at most risk of
Q24: Many high-contact services are being changed into
Q29: In a collectivist culture, the emphasis in
Q31: Although promotion and education through marketing communications
Q53: Which of the following is NOT a
Q63: A service provider can increase the net
Q64: Which of the following is NOT used
Q65: Exceptions involve a group of supplementary services
Q75: The basic E-S-QUAL scale is used for