If You Were Looking for a Service Organisation in Which

question 21

Multiple Choice

If you were looking for a service organisation in which to invest your money, which of the following parts of the customer profit chain would most influence your decision?

• A)Service climate
• B)Branch profitability
• C)Customer satisfaction
• D)Revenue growth
• E)b and d

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Definitions:

Debit Card

A purchasing card that immediately takes money out of an individual's bank account to settle a transaction.

Physical Store Locations

Brick-and-mortar sites where businesses sell their products or offer services directly to customers in person.

Online Purchases

The act of buying goods or services over the Internet.

C2C

Consumer-to-consumer, a business model where consumers trade products, services, or information with each other, typically via the internet.