When Designing a New Servicescape, Particularly at a High-End Venue

question 24

Multiple Choice

When designing a new servicescape, particularly at a high-end venue, the designer's emphasis should be on:

• A)clear signage
• B)discrete signage
• C)mood-appropriate signage
• D)effective signage
• E)both a and d

---

Definitions:

White-collar Workers

Employees who perform professional, managerial, or administrative work, typically in an office or other administrative setting, as opposed to manual labor.

Cardinal Principle

The cardinal principle refers to a fundamental rule or truth that serves as the foundation for a system of belief or behavior.

Count Words

The act of quantifying the number of words in a document, often used to measure the length of essays, articles, or other written materials.

Spatial Memory

The part of memory responsible for recording information about one's environment and spatial orientation.