Select a Local Business

question 32

Essay

Select a local business.Use the Gaps Model to identify the potential gaps between what customers may expect and what they actually receive from that business.What could the business do to reduce the gaps identified?

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Definitions:

Effortful Processing

A type of information processing that requires conscious effort and attention, as opposed to automatic processing which requires little to no conscious effort.

Long-Term Retention

The ability to maintain and recall information over extended periods of time, beyond short-term memory.

Working Memory

A cognitive system that holds and processes limited amounts of information in mind in an active, easily accessible state for short periods.

Deep Processing

A cognitive approach where information is thoughtfully considered and linked to pre-existing knowledge, leading to better memory and understanding.