The Use of Segmentation Allows Organisations to Reward Valued Customers

question 16

True/False

The use of segmentation allows organisations to reward valued customers and discourage less profitable customers.

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Definitions:

Advertising

The practice of crafting ads for the marketing of products or services.

Price Competition

A type of rivalry between businesses where the main competitive factor is the price of goods or services.

Product Differentiation

The approach of making a product or service stand out from the competition to appeal more to a specific target audience.

Advertising Extent

The scope or range of advertising efforts, including the diversity of mediums used and the breadth of target audiences reached.