Select a Local Business

question 32

Essay

Select a local business.Use the Gaps Model to identify the potential gaps between what customers may expect and what they actually receive from that business.What could the business do to reduce the gaps identified?

---

Definitions:

Segregated Housing

A practice where housing is divided along racial, ethnic, or economic lines, often resulting from both individual prejudices and institutional policies.

Real Estate Practices

Refers to the professional and ethical standards, procedures, and activities involved in the buying, selling, leasing, and managing of real estate properties.

Audit Studies

Research methods that use trained researchers to test compliance with legal or moral directives by presenting as customers, tenants, or job seekers.

Overt Racism

Explicit and openly displayed acts of racial prejudice and discrimination.