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Economic Benefits of Customer Loyalty Often Explain Why One Firm

question 9

Multiple Choice

Economic benefits of customer loyalty often explain why one firm is more profitable than a competitor.However, profitable revenue streams are unlikely to apply equally in all industries.Long-term customer value is less likely to be significant when:

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Definitions:

List Price

The manufacturer's suggested retail price or the price at which a product is commonly sold to the public.

Markdown

is a reduction in the selling price of goods, often to clear old stock or respond to reduced demand.

Net Sales

The amount of sales revenue remaining after deducting returns, allowances for damaged or missing goods, and discounts.

Calculate

To determine mathematically the amount or number of something.

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