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Recent Research by Fornell and His Colleagues Found an Association

question 67

Multiple Choice

Recent research by Fornell and his colleagues found an association between a firm's score in the American Customer Satisfaction Index and which of the following?


Definitions:

Evaluations

The process of assessing or judging the value, performance, or significance of something or someone based on set criteria.

Affective States

Emotional conditions or feelings that can affect perceptions, judgments, and behaviors.

Arousal

A state of heightened physiological and psychological activity or awareness, often induced by stimuli or situations.

Guilt

A psychological state that arises from the realization of causing harm or failing to meet moral standards.

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