Examlex
'All customers are valuable to a service firm and should be treated in the same manner.' Discuss.
Reactance
A psychological reaction that occurs in response to perceived restrictions on one’s freedoms or choices, leading to a motivation to regain freedom.
Wortman and Brehm
Researchers known for their work in the fields of psychology, particularly in the areas of social psychology and reactions to loss.
Fixed Traits
Characteristics, personality attributes, or abilities believed to be inherent and unchangeable over time.
Entity Theorists
Individuals who believe that personal qualities such as intelligence and talent are fixed and unchangeable.
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