The Expected Profit Over the Projected Time of the Relationship

question 21

Multiple Choice

The expected profit over the projected time of the relationship with a customer is called customer ________.

• A)profit projection
• B)value index
• C)lifetime value
• D)lifetime profitability
• E)churn

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Definitions:

Capital Intensity Ratio

A measure of how much capital is used in production, often expressed as the ratio of total assets to sales revenue.

Full Capacity

The maximum level of production or output that a facility can achieve under normal operating conditions.

Operating Capacity

The maximum output a company can produce under normal working conditions.

Earnings Retention Ratio

The proportion of net income that a company retains to reinvest in its business rather than distributing it to shareholders as dividends.