A Coffee Shop Is Considering a Customer Loyalty Program

question 22

Multiple Choice

A coffee shop is considering a customer loyalty program.According to research by Reinhartz and Kumar, what should the owners keep in mind when setting up the program?

• A)Many heavy users are multibrand loyal.
• B)Long-life customers are more costly to serve.
• C)High lifetime revenues drive duration, not profit.
• D)Long-term customers are less price sensitive.
• E)Long-life customers pay higher average prices.

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Definitions:

Growth Rate

The rate at which a company's earnings, revenue, or other financial metrics increase on a year-on-year basis expressed as a percentage.

Annual Dividend

The total dividend payments issued by a company to its shareholders in a year.

Expected Return

The weighted average of all possible returns, considering the probabilities of each outcome.

Growth Rate

The rate at which a company's earnings or revenues increase in a given time period, reflecting its ability to expand its business.