When Managers Use Reference Power, They Have the Capacity To

question 65

Multiple Choice

When managers use reference power, they have the capacity to:

• A) influence other people using specialized knowledge.
• B) influence other people by virtue of formal authority, or the rights of office.
• C) punish or withhold positive outcomes as a means of influencing other people.
• D) influence other people because people like them and want to be with them.
• E) offer something of value as a means of influencing other people.

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Definitions:

Demand-oriented

An approach to pricing, production, and marketing that focuses on the demand levels and preferences of consumers.

Approximate Price

An estimated cost given for a product or service, offering a ballpark figure that may not account for detailed specifics or potential changes.

Bundle

A marketing strategy that involves offering several products or services together as a combined package, usually at a lower price than they would cost individually.

Final Price

The total amount charged for a product or service, including all taxes, fees, discounts, and additional charges, at the point of sale.