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Which of the following is an alternative possible service encounter included in the service-system design matrix?
Revenue Analysis
Marketing analytics tool that measures and evaluates revenue from specific products or regions.
Strategic Planning
The process of defining an organization's strategy or direction and making decisions on allocating its resources to pursue this strategy, often based on long-term goals.
Executive Summary
A brief section at the beginning of a document, report, business plan, or presentation that summarizes the main points.
Synopsis
A brief summary or overview of the content of a document, presentation, film, or work, highlighting its main points and themes.
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