In Designing Service Systems, as You Go from Mail Contact

question 34

Multiple Choice

In designing service systems, as you go from mail contact to phone contact to face-to-face total customization, which of the following is most appropriate?

• A) Sales opportunity decreases while degree of customer/server contact increases.
• B) Sales opportunity decreases while degree of customer/server contact decreases.
• C) Sales opportunity increases while degree of customer/server contact decreases.
• D) Sales opportunity increases while degree of customer/server contact increases.
• E) None of these choices are correct.

---

Definitions:

Durkheim

A founding figure in sociology, Emile Durkheim's work focused on social cohesion, the functions of social institutions, and the concept of anomie.

Macro-Level

Pertaining to large-scale social processes, structures, and systems that shape societies and their institutions.

Social Institutions

Established systems of norms and practices that support the society's structure, such as the family, education, religion, and the economy.

Fake Profile Pictures

Images used on social media or online profiles that misrepresent a person's true identity, often for deceptive purposes.