Aspen Integrated Marketing Used to Have a Strict Hierarchical Structure

question 88

Multiple Choice

Aspen Integrated Marketing used to have a strict hierarchical structure, with information given only to those who required it. The new chief executive officer, however, set up a flat organizational structure that eliminates barriers to information flow. Information that was previously available to managers alone is now given to employees as well. He also assigned mentors to new employees to help them in their jobs and enable them to perform better.Aspen Integrated Marketing can now be described as a(n) ________ organization.

• A)boundaryless
• B)centralized
• C)multicultural
• D)informal
• E)virtual
• ESSAY. Write your answer in the space provided or on a separate sheet of paper.
• 116)Define communication. Explain the basic communication process.

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Definitions:

Par Value

The face value of a bond or the stock value stated in the corporate charter, not necessarily related to its market value.

Fair Value

The estimated price at which an asset or liability could be traded in a fair transaction between willing parties.

Stock Issuance Costs

Expenses incurred by a company to register and issue shares of stock, such as legal, accounting, and printing costs.

Voting Shares

Shares of a corporation's stock that grant the shareholder the right to vote on corporate matters, such as the election of the board of directors.